Case note — Payments onboarding trails
A three-person product analytics pair joined Pattern Trail Studio with a noisy KYC funnel. During instrumentation critique they discovered two duplicate “document_uploaded” events firing from different SDKs. After renaming and a shared path atlas, their Week 6 defense showed a 14-point clearer handoff between web and mobile without claiming a conversion miracle. Limitation noted by the team: seasonal campaign traffic still muddies cohort comparisons in Q4.